Scott Berkhimer on his blog picks up a line from liquidthinking regarding branding in the church. The link is geared to church marketing branding etc… and in Scott’s words - you might want to sit down first.
"Create a lasting impression for your church. Provide your congregation with an image of something great - something they can be proud to be associated with - something worthy of this great Gospel!"
Scott says "Hey - church branding guys! Let's get one thing straight - nothing we do is worthy of the gospel! That's sort of, you know, the point."
This is where my mulling has gone today…. “God chose the foolish things of the world to shame the wise; God chose the weak things of the world to shame the strong... We preach Christ crucified: a stumbling-block to Jews and foolishness to Gentiles.”
Hmmm!...Foolish….weak…stumbling-blocks – hardly the greatest material for a brand that the world might buy. To all the coca and Mac Churches out there. Good luck because I’m not buying it and d’you know what? I don’t think the world will either – insular identity crisis ridden Christians? Yes! Those searching for authentic faith? No!