It seems that John Buckeridge editor of Christianity Magazine would shy from the label evangelical! You can read his article THE ‘E’ WORD here. It seems to have cause some interest in various places here
"I’m tired of being tarred with the identities of men with megaphones who shout ‘hell’, ‘wrath’ and ‘damnation’ at passers-by and fail to say, ‘love’, ‘grace’ or ‘forgiveness’. I’m tired of being tarred with the identities of the ‘anti-everything’ brigade – who angrily list the things they are against and claim to speak for ‘evangelicals’, but actually have a tiny support base. And I’m tired of being tarred with US right wing foreign policy".