Coca-Cola pulls plug on Dasani

Dasani

Coca-Cola pulls plug on Dasani….

"COCA-COLA is facing new humiliation and losses of at least £40 million after being forced to postpone the introduction of Dasani, its "pure, still water", in Europe. Company chiefs have accepted that Dasani as a brand is so vilified in Britain after it was exposed as a purified version of Sidcup tap water that the product stood no chance of early success on the Continent."

Now there’s an idea. Bottle up tap water. Put it in a flash bottle. Trendy label. Edgy name then sell it. Except for one thing – people don’t buy the inauthentic anymore. However flash the bottle. Trendy the label. Edgy the name – the product has got to be real.

When the world looks at the church what do we want it to see? The bottle, label and name or the product?

Comments

Anonymous said…
reminds of Del and Rodney Trotter (Only Fools and Horses) in their allotment in Peckham...bottling tap water that is. Did you see that episode?
6:10 PM
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