Coca-Cola pulls plug on Dasani

Dasani

Coca-Cola pulls plug on Dasani….

"COCA-COLA is facing new humiliation and losses of at least £40 million after being forced to postpone the introduction of Dasani, its "pure, still water", in Europe. Company chiefs have accepted that Dasani as a brand is so vilified in Britain after it was exposed as a purified version of Sidcup tap water that the product stood no chance of early success on the Continent."

Now there’s an idea. Bottle up tap water. Put it in a flash bottle. Trendy label. Edgy name then sell it. Except for one thing – people don’t buy the inauthentic anymore. However flash the bottle. Trendy the label. Edgy the name – the product has got to be real.

When the world looks at the church what do we want it to see? The bottle, label and name or the product?

Comments

Anonymous said…
reminds of Del and Rodney Trotter (Only Fools and Horses) in their allotment in Peckham...bottling tap water that is. Did you see that episode?
6:10 PM
Post a Comment

Popular posts from this blog

A bit of sally bashing....

Came across a good bit of Sally bashing over at salvationsoldiers I have to say we try and make sure that everything we raise goes into projects that build local community in Poplar but hopefully if you read this blog you get that sense anyway.
Read more

Types of Christian Spirituality...

Image
It is easy to think and to limit ourselves to a single approach to Christian spirituality. A 'if it works for me it should work for you approach' tends to narrow our appreciation of other ways which actually impoverishes our experience of spirituality. Urban T. Holmes has developed a means of exploring spirituality and helps develop an appreciation through discovering links between spirituality, temperament and predisposition. The diagram illustrates his ideas together with potential inherent dangers. The vertical continuum speaks and helps us understand our relational orientation to God. This ranges from engaging with God through understanding and theological process to a more emotive response. Horizontally speaks of a persons preferred means of pursuing the spiritual life. Kataphtic speaks of affirmation and the need of something tangible in an individuals spirituality- this may take the form of worship, art, even imagination with the use of metaphors, symbols and images play
Read more

Lost Voices of Mission...Fred Brown

Image
Along the world famous Oxford street in London's Westend; nestled in among the classy frontage of designer shops there is almost an unnoticeable, unimpressive wooden door. It is more or less alongside The Regent Hall's main entrance onto the busyness of Oxford Street. People pass the wooden door oblivious to the equally unimpressive wooden steps that go up three storey's to what was Regent Hall's youth club. When I was 10 I played on these bare wooden steps totally unaware of the significance behind and upon which I played. Many years later I discovered a university youth work course - as an induction to Youth Work - stopped outside this insignificant wooden door to point out that Youth Work as we know it in the UK started behind this door. ...whether that be the surbanite flower people that flooded the Westend to express their free love; or the hard core drug community this unimpressive wooden door became the 'portal' that blurred encounter between church an
Read more